In 1932, the modernist magazine Dope  published Len Lye’s “pop lyrics” - Hungry for Love . The schmaltzy tune (below) reminds us that while Lye’s art had one foot in the avant-garde with the experimental films that were soon to follow in his celebrated oeuvre, he had the other firmly planted in the realm of popular culture. Next to Lye’s lyrics in Dope there is an announcement of another his endeavours that demonstrates the most culturally eclectic undertaking of his career.

A look into Lye's use of beads in his experimental films and his commercial for Cheerios cereals.